Chiara Ferragni, Rihanna, Kim Kardashian: The coolest lingerie collections designed by celebrities

Hi girls! I'm sure you, like me, spend a lot of time on Instagram!

The same goes for the influencers and it girls of the moment who keep us updated on their private lives, daily looks and interesting jobs/initiatives! Including collaborations and new collections of very cool lingerie signed by the most loved celebrities such as Rihanna, Kim Kardashian and so on.

In recent days Chiara Ferragni has published photos that have attracted everyone's attention. Sexy selfies in the mirror in which she wears Intimissimi clothes. What better way to sponsor the beautiful new collection?

On the other hand, we know Chiara was one of the first to believe in the potential of the "digital" fashion world.

Over a year ago she began collaborating with Intimissimi, becoming its web ambassador !

In 2017 Chiara also created a collection with Yamamay. A capsule collection of new bustiers entitled “The Blonde Salad & Yamamay” which fully reflected Chiara's resourcefulness and explosiveness.

But Ferragni is just one of many successful women to have shown interest in the world of lingerie.

Kim Kardashian has created a new lingerie line.

Initially it only included shapewear items and was called Kimono. The star had revealed it on Instagram with a series of shots taken by the great photographer Vanessa Beecroft, and writing these words:

"Finally I can share with all of you the project that I have developed over the last year. Kimono is my interpretation of shapewear designed for all women, with solutions that really work. I have always had to cut my 'Shapewear' to adapt it to what I was wearing, and so many times I couldn't find a color that blended with my skin tone. Kimono will be available soon in every size, and in nine shades. I can't wait for you to try it!"

But there was a lot of criticism about the name! A Japanese girl wrote: "As a Japanese who loves to wear the traditional dress of her country, I find your choice disconcerting, if not even culturally offensive, given that the shape has nothing in common with the kimono."

After numerous criticisms of this type, Kim Kardashian changed the name to Skims, which is the current brand.

The name, SKIMS , recalls leather (SKIN in English), being characterized by high wearability, comfortable, shaping and super elastic fabrics, and for the availability of the garments in numerous nude colours.

The brand was born with the shapewear line but now also includes a collection of cotton and satin underwear, and a line dedicated to loungewear .

Music star Rihanna also created her own lingerie line called Savage X Fenty .

The sizes offered range from XS to XXXL and the e-commerce, available in euros, is open to all women and presents creations for all morphologies. The colors are also numerous, from the classic black or white to lilac, yellow, green and so on.

For Spring/Summer 2020 Rihanna decided to propose herself as a model, lending her stunning curves to a set of underwear with low-cut corsets and floral decorations. Sexy, intriguing and fashionable collection at decidedly accessible prices.

You know Heidi Klum right? Top model of the 90s and great host of Project Runway (currently called Making The Cut).

Heidi Klum also created her own underwear brand called Heidi Klum Intimates . She brought her experience as a model and her qualities as a stylist to this line, creating garments of unquestionable beauty and elegance. It embraces all needs: from the sexiest lingerie to maternity underwear to wear every day. Its line enhances women, making them feel confident, sexy and elegant.

Sofia Vergara , Colombian actress and model, launched an EBY underwear line in 2013 suitable for anyone who wants to feel attractive and comfortable at the same time. The garments are highly wearable, ensuring comfort and support without "suffocating the female body", as stated by Sofia herself in a recent interview. In other words, it is the perfect underwear for any occasion, whether you choose a loose and comfortable outfit or a very tight dress.

What can I say...a round of applause to these women who have been able to create collections that reflect the needs of the female universe, putting their undisputed entrepreneurial personality at the service of other women.