Shh

Oh La Bra believes in ethical and quality production so we select only brands that promote transparency in production and that care about choosing the best fabrics for our skin.

Oh La Bra supports and loves women so we select brands founded by women. Lingerie designed by women and inclusive.

Shh is a brand that reflects our values.

Italian brand founded by two friends Elena and Sara: "we have always wanted differently sexy and naughty cotton panties that would bring a message to the many women and girls like us who work, have children, are strong, ironic and independent.

The thought of conveying messages through an indispensable garment, the first thing we wear, was almost automatic for us, in short we wanted to be able to dress modern heroines.

The messages we embroider are deliberately a little kinky and often hide double meanings. Hence the name of the brand shh… some secrets are too delicious not to share!”

A fashion line characterized by a natural material: cotton, interpreted in different colors and patterns.

Its soft shape and non-stretch fabric shapes every woman's silhouette.

All underwear is made and embroidered in Italy.