Hara

Oh La Bra believes in ethical and quality production so we select only brands that promote transparency in production and that care about choosing the best fabrics for our skin.

Oh La Bra supports and loves women so we select brands founded by women. Lingerie designed by women and inclusive.

Hara is a brand that reflects our values: sustainable, ethical and natural brand!

Founded by Allie Cameron in November 2016 in Melbourne, Australia, with the aim of bringing change and awareness to human and environmental issues in the fashion industry by creating soft, sustainable bamboo underwear that is both on-trend and empowering.

Each piece of Hara is made using OEKO-TEX 100 approved organic bamboo fabric and natural vegetable dyes to ensure the highest quality and prevent chemicals from being absorbed into the skin.

Allie: “We work to empower our lives and rejuvenate the earth.”