She unwears

Oh La Bra believes in ethical and quality production so we select only brands that promote transparency in production and that care about choosing the best fabrics for our skin.

Oh La Bra supports and loves women so we select brands founded by women. Lingerie designed by women and inclusive.

The brand was born from the dream of the young stylist Fiorella Rossi.

Èlla's garments are tailored, the embroidery is made by hand. Fiorella supports Italian craftsmanship, encouraging the activities of southern fason makers, a true source of pride for Made in Italy.

Èlla is sustainable, it fights Co2 emissions by working with raw materials with low environmental impact, because they originate from textile laboratories located nearby. Particular attention to the ecological impact also in the choice of packaging: printed with low doses of ink and limited use of non-recyclable materials.