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Article: Sustainable underwear: what does it mean and which brands to choose

Sustainable underwear: what does it mean and which brands to choose

Underwear is an integral part of every woman's clothing because it is able to enhance her femininity and make her feel good about herself.

The choice of underwear is important not only because it can enhance the strengths of the body but, being in direct contact with the skin, it can also influence physical well-being and the health of the body.
This is why more and more brands are dedicating themselves to the production of briefs, tank tops and bras in good quality fabrics, not synthetic and produced in a sustainable way but at the same time trendy and chic.

What is meant by sustainable underwear

When we talk about underwear produced in a sustainable way we are referring to all those production activities that adopt eco-sustainable and socially responsible policies.

More precisely, it means taking into account the impact that a product and its creation can have from an environmental point of view with the aim of safeguarding the world around us as much as possible.

First of all, the difference is made by the organic materials used such as cotton, linen, silk and wool.
Furthermore, many ecological fabrics are made in the laboratory just like synthetic fabrics but using natural elements as raw materials.
From this type of processing, new fabrics such as Lyocell, made of eucalyptus fibre, were born; Modal, in beech fibre; Bamboo and vegetable silk, in ecological viscose.

For an item of clothing to be considered sustainable, the brand that produces it must adopt transparency on processing throughout the production chain, guarantee fair treatment to employees and minimize waste of resources and energy as much as possible.

To be sure that the underwear we wish to purchase follows these sustainability principles, all we need to do is check whether the label certifies that the material used is of biological origin.
The most widespread ones are GOTS , Global Organik Textile Standard, which certifies that the production of clothing is sustainable on both an environmental and social level, and OCS , Organik Content Standard, which indicates that the fabric used is of biological origin.

Why buy sustainable underwear?

Certainly the strong point of underwear produced in a sustainable manner is the excellent quality of the materials used as they are carefully selected and above all totally natural.

Furthermore, they are particularly comfortable and, being free of harmful chemical substances, they allow you to avoid the onset of particularly annoying problems such as bad smells, itching, dermatitis, excessive sweating and allergic reactions.

For allergy sufferers, certified hypoallergenic underwear is also available on the market: the absolute absence of toxic substances, the main cause of many irritating reactions of the epidermis, in the clothing guarantees excellent skin protection.

They are also the perfect choice for those who practice sports as, being highly breathable, they avoid itching and irritation that increased sweating could cause.

Like any standard underwear set, they are hand and machine washable at medium temperature: the important thing is not to use aggressive products that could ruin the fabrics for a long time.

Which brands to turn to

Here are some brands that have made eco-sustainability their strong point.


It is a Danish brand that makes eco-sustainable and trendy lingerie.
All garments are created with sustainable materials such as recycled polyester, recycled wool, lyocell and organic cotton while the lace elements are made from recycled nylon.
The same materials with which they produce the garments are also used for packaging.
They also entrust production only to certified factories that ensure a good working environment and fair wages.


The key words of this brand are comfort and sustainability.
It produces a line of underwear with the highest quality, hypoallergenic and breathable fabrics.
Garments are made with recycled or cellulose-based materials from sustainably managed beech and eucalyptus forests.
The packaging is also green: the garments are delivered wrapped in the pages of old Japanese newspapers.


If you want ultra-comfortable garments and your weakness is basic Parisian-style lingerie, this is the brand for you.
They can rightly be defined as eco chic garments as they are made of GOTS cotton and with an organic lenzing modal fabric that comes from beech wood. Lenzing modal is very soft and at the same time able to absorb twice as much moisture from the skin as cotton.


Founded by Allie Cameron in Melbourne, Australia, with the aim of bringing change and awareness to human and environmental issues in the fashion industry by creating soft, sustainable bamboo underwear that is both on-trend and empowering.

Each piece of Hara is made using OEKO-TEX 100 approved organic bamboo fabric and natural vegetable dyes to ensure the highest quality and prevent chemicals from being absorbed into the skin.


Brand founded by two friends in Amsterdam but production takes place in Portugal using fine and recycled fabrics. The outfits are feminine and luxurious but not flashy. They are very comfortable but also elegant and of excellent quality.


Brand of underwear totally made in Italy as each production phase is in the territory to reduce emissions related to transport to a minimum.
Specializing in underwear. It uses only natural fabrics produced according to eco-sustainable processes.
Use ECONYL fabrics derived from nylon waste such as fishing nets.
The fabrics are also anti-bacterial and offers a curvy line.
Garments made of vegetable fibers derived from eucalyptus and beech wood and are biodegradable, gentle on the skin.