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Article: ThirdLove: the perfect bra?

ThirdLove: the perfect bra?

ThirdLove is an American lingerie brand known for being the first to consider that there are countless breast shapes. So they put half cups on the market and made a very useful size guide available to customers that uses a technology called Fit Finder that allows you to discover the best bra model for you! How does?

Fit Finder asks you the brand, size and fit of your current bra to determine if you are wearing the right size and uses an algorithm to determine the right size and model for you.

ThirLove was founded by entrepreneur Heide Zak and her husband David Spector in 2013 in San Francisco.

A year earlier, through an announcement the company brought together one hundred participants who they asked to wear

a tight tank top over ThirdLove's bra prototypes. So Zac and Heidi realized that 37% of women had breasts that fell between two sizes.

In 2015 the designer Ra'el Cohen joined them, and ThirdLove launched the first bras and a small revolution in the world of underwear: it became the first bra company to create half sizes.

To date, ThirdLove offers over 70 bra sizes and has created one of the most requested bras ever, the 24/7™ Perfect Coverage Bra, which sold out and generated a waiting list of 1.3 million people!

Let's take a look at some models but I recommend you visit the site and try Fit Finder !